How Yevogo Grew to 1,400+ Drivers in 6 Months Using Social Media

The Results

• Lima: 1,2k+ active drivers
• Trujillo: 200+ active drivers
• Team: 22 people (in-house marketing team + external agency support)

Their secret? Using online channels the right way.

Five Strategies That Worked

1. Used Facebook, Instagram, and TikTok

Yevogo focused on the platforms where drivers spend their time. They posted driver stories, earnings examples, and clear calls to action.

2. Started with Free Content, Then Added Paid Ads

They began by testing free posts and videos to see what worked. Once they knew which content drivers responded to, they invested in paid ads for faster results.

3. Made Simple, Clear Videos

Instead of fancy production, they created short, honest videos featuring real drivers talking about their experience. Simple and authentic beats expensive every time.

4. Targeted Drivers from Other Platforms

Yevogo actively recruited experienced drivers from competitors like InDrive. They knew these drivers already understood the ride-hailing business.

5. Always Tested and Improved

They tracked which ads brought the most drivers and used that data to improve their campaigns. Testing wasn't a one-time thing—it was continuous.

What Made It Work

1. Creative + Technical Balance

Yevogo built a team that combined creativity with data:

• Creative team made videos and posts
• Technical team tracked results and managed ads
• External agency provided extra support when needed

1. Know What Drivers Want

They used simple language and real photos/videos. No corporate jargon. Just honest information about earnings, flexibility, and support. 3. #### Ask for Help

Getting support from an external agency helped them create better content and improve faster. They also reached out to Yango for advice.

What You Can Do Today

Start simple: Post free content on Facebook or Instagram. Test what gets attention.

Build a small team: Even 2-3 people (one creative, one technical) can make a difference. Or hire an agency.

Use real drivers: Feature actual drivers in your videos and posts. Their stories are your best marketing.

Try paid ads: Once you know what works organically, invest in paid ads to scale faster.

Track your results: Check which posts and ads bring the most drivers. Do more of what works.

Ask for help: Reach out to Yango support and other partners for advice.

Key Takeaways

• Social media works for finding drivers—especially Facebook, Instagram, and TikTok
• Start with free content to learn what works, then invest in paid ads
• Real driver stories perform better than polished corporate content
• Balance creative content with data tracking
• Don't be afraid to ask for expert help from agencies or Yango