How Yevogo Grew to 1,400+ Drivers in 6 Months Using Social Media
Location: Lima & Trujillo, Peru 🇵🇪 Active Drivers: 1,400+ Timeline: 6 months (November 2024 to May 2025) Yevogo joined Yango in November 2024 and reached full operation by January 2025. With a strong marketing team and smart use of social media, they built one of Peru's fastest-growing driver networks. Here's how they did it.
The Results
- Lima: 1,2k+ active drivers
- Trujillo: 200+ active drivers
- Team: 22 people (in-house marketing team + external agency support)
Their secret? Using online channels the right way.
Five Strategies That Worked
1. Used Facebook, Instagram, and TikTok
Yevogo focused on the platforms where drivers spend their time. They posted driver stories, earnings examples, and clear calls to action.
2. Started with Free Content, Then Added Paid Ads
They began by testing free posts and videos to see what worked. Once they knew which content drivers responded to, they invested in paid ads for faster results.
3. Made Simple, Clear Videos
Instead of fancy production, they created short, honest videos featuring real drivers talking about their experience. Simple and authentic beats expensive every time.
4. Targeted Drivers from Other Platforms
Yevogo actively recruited experienced drivers from competitors like InDrive. They knew these drivers already understood the ride-hailing business.
