This webinar shows partners how to find and recruit drivers using online platforms like Facebook, WhatsApp, and TikTok. Learn practical strategies to reach more drivers quickly and cost-effectively through digital channels.
Key Highlights
- Why online driver acquisition is important: Reach more drivers faster at lower costs
- Main online tools: Facebook, WhatsApp Business, TikTok, and Instagram for driver recruitment
- The online driver journey: From seeing your ad to completing registration and starting work
- Facebook organic acquisition: Creating pages, joining local groups, posting job offers and driver stories
- Facebook paid campaigns: Setting up Lead Ads, targeting by location/age/interests, adding WhatsApp buttons
- Step-by-step Facebook Ads setup: Creating business pages, connecting WhatsApp, setting budgets and audiences
- Using Fleetroom for acquisition: Self-registration forms, campaign tracking, and analytics
- WhatsApp Business tools: Quick replies, broadcast lists, greeting messages for driver support
- TikTok strategies: Creating short engaging videos, using trending hashtags, paid promotion options
- Lead processing best practices: Responding within 24 hours, tracking results, and follow-up strategies
- Real success story: How Yevogo grew to 1,400+ active drivers in Peru using Facebook, Instagram, and TikTok